You can, however, change some Gmail spam settings to tweak it to your liking. Try it FREE How to Change Gmail Spam Filter Settings?Īs we’ve just explained, Gmail spam filter is very complex software that doesn’t require basically any attention to work as intended. Quickly find and delete all the emails you don't need anymore. “Getting the last bit of incremental spam is increasingly hard, TensorFlow has been great for closing that gap.” “At the scale we’re operating at, an additional 100 million is not easy to come by,” says Neil Kumaran, product manager of Counter Abuse Technology at Google.

Thanks to AI, Gmail can now block an extra 100 million spam messages every day. To maintain the upper hand, Google has been using artificial intelligence and its in-house machine learning framework, TensorFlow, to help train additional spam filters for Gmail users. For example, they are substituting certain characters (v1cadin for s4le) or crafting spam messages that seem completely legitimate to anyone without many years of industry experience. Spammers are, of course, aware of the capabilities of Gmail spam filter, and they are constantly inventing new ways how to circumvent it. In addition to links, the filter is also able to detect suspicious phrases and words, such as “Viagra” or “online pharmacy” or “how to make money online.” Spelling mistakes and bad grammar are other tell-tale signs of spam.

Gmail maintains a massive database of malicious links, and Gmail spam filter looks for them when analyzing incoming emails.

But what about emails coming from unknown senders? That’s where things get more interesting. If it has, it won’t let the email in no matter what. To start with, Gmail spam filter always checks whether the sender’s email address has been blacklisted before. You can think of Gmail spam filter as a stacked funnel that takes into considerations a number of factors to determine whether an email is legitimate or not. What Is Gmail Spam Filter and How It Works?ĭid you know that it takes the average person five seconds to identify and delete a spam message? Considering that most office workers receive around 100 emails every single day, it’s easy to see just how mind-bogglingly high the productivity cost of spam really is.įortunately, Gmail users are not defenseless when it comes to spam because Gmail spam filter always has their back.

Setting up mac mail gmail